Archive for March 12th, 2009

Where Should Your Ad Be?

AT&T Yellow Pages has been advertising on the radio quite frequently.  The ads mainly say how effective their book is for your ads.

My question is this: if ads in the Yellow Pages are so effective, why doesn’t AT&T just use itself for advertising its own services?

Why must they take to the airwaves instead?  Why are they paying other people money to advertise?

The first answer that comes to mind is that AT&T must be getting desperate for more customers.  The next answer that came to mind is that maybe radio ads are more effective. There are probably other answers too.

“for a wide door for effective service has opened to me, and there are many adversaries.”
– 1 Corinthians 16:9