Archive for March 13th, 2009

Circle-Gimmick Bread

On one of our many, many grocery shopping trips, I was in charge of picking out the bread. Actually, I was in charge of everything because the only one with me on that trip was our kindergartner.

I don’t have a favorite brand of bread, and the bread shelves have way too many different choices. I know I want whole-wheat bread. Other than that, I go by price, mostly.

I saw a row of loaves by one company (company A), and they were lower in price than the next row by a different company (company B, the one with the bugle boys). I was about to go with company A, but the loaves by company B had conspicuous blue circles on their wrappers, and those circles caught my attention. If the conspicuous blue circles had been on the loaves themselves instead of the wrapper, that may also have caught my attention. But not in a good way.

The text inside the circles said something like “No corn syrup added” or “No high fructose corn syrup” or something to that effect. I figured “big deal, just marketing hype” but I picked up the loaf and read the ingredients to verify the claim. It was true, but not surprising.

Then, in order to relegate those loaves to the pile of useless marketing rejects, I read the ingredients on the slightly cheaper loaves of whole wheat bread. I was surprised to read that they did contain high fructose corn syrup as an ingredient.

So I promptly set those down and bought two loaves of the blue circle type. They were slightly more expensive, but better nutrition usually is.  If I could remember the company names, I would list them. But I have no idea which brand I bought and which one I dismissed – that’s how little I pay attention to bread brands.

I do check for corn syrup in the ingredients of my bread now. The loaf my wife just bought did not have corn syrup, but it did have raisin juice concentrate.

“He distributed to everyone of Israel, both man and woman, to everyone a loaf of bread and a portion {of meat} and a raisin cake. ”
– 1 Chronicles 16:3