Archive for February 25th, 2010

Raising Awareness of Awareness Raising

or, Be Aware – The World Needs More Wares.

or, Be Aware – Be Very, Very Aware.

I heard a radio interview where some lady was “raising awareness” for an issue near and dear to her heart. I don’t begrudge her the chance to make her story known, and I do wish her well in her endeavor to find a cure for her child’s affliction.

But . . .

There comes a point where raising awareness is not going to do anything anymore. We may be at or past that point already. You know, diminishing returns and all…

If all the issues are raising awareness of themselves, then people will be equally aware of all issues and the net effect is no one issue gets more attention than any others. In other words, when everyone is special then no one is special.

Ahh, my favorite movie quote is applicable once again.

charts showing what happens when all issues have raised awareness

Not everyone should be aware of all the issues facing everyone else. There are just too many people and too many issues. We do need to have experts in each area, and I think that’s not a problem currently. But the more issues there are of which to be aware, the less attention or interest each one gets or generates.

graph of personal interest in issues versus number of issues

Feel free to keep (or start) raising awareness for whatever you want. Just don’t be offended if I tune you out after I hear the phrase “raising awareness”.

But they refused to pay attention and turned a stubborn shoulder and stopped their ears from hearing.

Zechariah 7:11