Legends and Leaders – Seriously?
Dec
14
2010
The Big Ten announced the names of the new divisions today, and they also unveiled the new logo. I would have been very surprised if they had used the logo I designed for them, since I don’t even know that I did that.
Reaction to the new division names and the logo has been fairly consistent – no one likes them. Well, no one other than Commissioner Delaney.
I agree with all the fans out there. The Big Ten would have been better off keeping the temporary names of X and O. The new names, Legends and Leaders, are way too cheesy. They are meaningless and therefore worthless.
They are meaningless in that the teams were arbitrarily assigned to one side or the other. There’s no reason why one team is a Legend as opposed to a Leader. The names can have meaning, but they were not used that way.
For instance, Michigan State is a Legend although they are the third most recent addition to the Big Ten.
And Michigan uses the word “Leaders” to describe itself in its fight song, but it is not in the Leaders division.
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