Archive for August 22nd, 2011

What Color Car?

On the way home last night, I saw a white car. That would not normally be remarkable enough to appear on this blog, but this was not a normal car.

This car claimed that it was green.

picture of a white car that claims to be a green taxi

Clearly, the car is not green – it is white.

A green car would look like this:

picture of a white car that claims to be a green taxi

If they had used the term “eco” then there would be no problem. “Green” is too ambiguous – don’t use it in your product name. Well-known products can be grandfathered into this rule, such as Jolly Green Giant.

He explores the mountains for his pasture
And searches after every green thing.

Job 39:8