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One of the more fascinating things about today’s modern world is the naming of medicines. There are a lot of medicines, and there are a lot of new names needed for new medicines, and I’m always impressed on how someone can invent a new word that’s not like another existing word.

I mean, some of the names do sound ridiculous, but they are unique and memorable. It seems I would mispronounce half of them if I didn’t hear it pronounced in the ad.

I did look it up, and there are agencies that the drug manufacturers use to come up with the names. It sounds like a lot of work, and a lot of regulations for drug names. It would be a lot easier to name a product without legal constraints. But on the other hand I think that is how you get these uniquely memorable names.

I just know if I tried to come up with a name for a new medicine I’d probably do best by typing a bunch of clumps of random letters and picking one of those that sounded right. It’s hard to think of a new name that doesn’t sound like anything else, because trying to think of things brings to mind the words that already do exist.

Perhaps those million monkeys are actually at the naming agencies, having not gotten close to writing Shakespeare.