Archive for August 14th, 2024

Buy Bai, Bye

A friend of ours got a case of Bai flavored water (I forget if she was given it or it was just a really good deal so she bought it) but once she tried it she realized she didn’t really like it. So we got to try some Bai flavors and take what we wanted.

That was my introduction to Bai. I don’t particularly like it because it tastes like fake sugar. My son thought it was okay.

Anyway, that’s all the background for why I was thinking about Bai. And while thinking about Bai, I thought they missed an opportunity for an ad campaign with NSYNC.

image of Nsync song bye bye bye but with bai bai bai instead

It’s a perfect fit, if you ask me. They don’t even have to change the song, just put images of Bai water on the screen each time NSYNC sings the word “bye”.

When they came to Marah, they could not drink the waters of Marah, because they were bitter; for that reason it was named Marah.

Exodus 15:23