Halftime Shmalftime

The NFL seems more interested in the Super Bowl halftime show than the game. I have heard numerous ads about the show, and they are over-hyped. Not just hyped, but over-hyped. They are ads about just the halftime show, with no mention of the actual game.

So they got Rick Springfield to perform. “Watch as history is made!” Just because he has never performed in a Super Bowl show before, that makes it history? I’ve never performed in a Super Bowl halftime show either. If I performed, that would make history also. There are billions of people who fall into that group. I am not as impressed as the NFL would like me to be.

I think the reason they promote the show more than the game is that people who are going to watch the game are already going to watch the game. The NFL has them captive, so they don’t need to market it so much. They already know who is going to be playing the football game.  But there are probably people, fans of Bruce Dickinson or whoever he is, who would not normally watch the game but would tune in for the music.

Last year (Superbowl 42) there were 97 millions viewers for the game and 148 million for the halftime show. The show doesn’t need to be promoted – the game does. And the game lasts longer than the halftime show, so there are more ads to be sold for the game than for the show.

I, as usual, plan on skipping the halftime show. Not that I want to protest the music – just that it’s not football and therefore not as entertaining to me. I have other things I would rather do. Maybe I’ll check it occasionally to see if there are any good commercials.

“So I will silence the sound of your songs, and the sound of your harps will be heard no more. ”
– Ezekiel 26:13

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This little article thingy was written by Some Guy sometime around 6:30 pm and has been carefully placed in the Marketing, Sports category.

One Response to “Halftime Shmalftime”

  1. Charity Says:

    Halftime is the opportunity to get more appetizers set out, refresh your drinks, check on the treats in the oven, use the bathroom, etc. I’m with you on the halftime show; in fact, I didn’t even know anything about whowhatwhen would be performing. It’s about the game, people, not the mindless glitzy performance at halftime. Leave Hollywood out of it.

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