Custom Jewelry
Dec
23
2014
We got this mass-mailing the other week:
Anyone else bothered by the term “custom jewelry in stock”?
To me “custom” means it is made to my specifications.
And “in stock” means something that is already made and sitting on the counter or in the case, ready to be bought the moment I walk in the store.
So unless the store employs psychics, there cannot be, by definition, any custom jewelry in stock.
As an earring of gold, and an ornament of fine gold, so is a wise reprover upon an obedient ear.
Proverbs 25:12
This little article thingy was written by Some Guy sometime around 6:13 am and has been carefully placed in the Marketing category.
December 23rd, 2014 at 1:19 pm
They made it custom for someone, just not for you.
December 23rd, 2014 at 10:16 pm
I didn’t think about that angle. But that would alienate some customers – whoever got their pieces bought before they picked them up.