More Bonus
Jul
14
2015
I saw this on a bottle of something we had around the house:
There were a couple of things about this that amused me.
1. More bonus? Not more product?
What if the previous amount of bonus had been zero? Then you could legitimately claim just about anything, like 100% more bonus, and it would be true.
2. Why the plus sign? Are they trying to encourage positive feelings about their product?
Someone should try sneaking a minus sign in a claim just for fun. “-25% more bonus!” Of course, if the original bonus amount was zero, then it really doesn’t matter if the percentage is positive or negative.
And that is why punctuation is important. If it had said “+25% more! Bonus!” or “+25% more, bonus” or something to separate bonus so that it is not the object of the word more, then there would be an ambiguity here.
But then I wouldn’t have a fun topic for my blog post, so maybe it’s fine the way it is.
But if he should ever wish to redeem it, then he shall add one-fifth of it to your valuation.
Leviticus 27:13
This little article thingy was written by Some Guy sometime around 6:48 am and has been carefully placed in the Marketing category.
July 15th, 2015 at 10:56 pm
I think every marketing department meeting should require one engineer to be there. And it should be videoed. And then posted to YouTube, for me to watch.