More – Bonus
Mar
29
2016
It looks like my highlighting of marketing mistakes is paying off. Some of you may recall a prior blog post in which I noted a bottle of something touted that it had “+25% more bonus” as if you wanted more bonus and not more product.
I noticed this can of stuff the other day:
These people did it right: a hyphen separates the two expressions about the product. One expression is “20% more” and the other expression is “bonus!” It’s like having both Bill and Ted on the label.
Zaccheus stopped and said to the Lord, “Behold, Lord, half of my possessions I will give to the poor, and if I have defrauded anyone of anything, I will give back four times as much.”
Luke 19:8
This little article thingy was written by Some Guy sometime around 6:48 am and has been carefully placed in the Marketing category.