Water-Flavored Water
May
21
2008
Upon reading the label on a bottle of a well-known brand of water, I noticed that pure water doesn’t taste like pure water.
For those who can’t see the image, it says “Enhanced with minerals for a pure, fresh taste”.
Doesn’t the word “pure” mean “not enhanced or modified”? I suppose it does say “pure taste” not “pure water”. Why does water need to be enhanced? Why can’t water be just water? The answer is this: they filter the water first, to take out the minerals. Since the minerals have been removed, they must be added back in. Otherwise, the water would not taste quite right. Oh, the days of drinking well water from a hose, water that comes straight from the earth to you. Great taste, and lots of minerals.
A similar concept is at work in the flour and bread industry. You may have noticed that there is such a thing as enriched bleached flour. This is flour that has had all the nutrients bleached out of it, so they need to be added back. Why all the work and fuss to take stuff out and then replace it? Just give me whole-wheat bread that doesn’t have to be enriched or enhanced (note: the link in that sentence leads to a site that may ask you to sign up for a newsletter. You should be able to skip that offer and go right to the article).
I know, I know, processing and bleaching the flour makes for softer bread, bread that holds peanut butter and jelly better. But I have learned to go for the whole wheat. Save the squishy bread for the occasional treat, but don’t live off it.
“You shall buy food from them with money so that you may eat, and you shall also purchase water from them with money so that you may drink.”
– Deuteronomy 2:6
This little article thingy was written by Some Guy sometime around 6:48 am and has been carefully placed in the Marketing category.
June 3rd, 2008 at 5:17 pm
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