This is Alpha, the first-born, when he was 2YO.
This is Beta, the second-born, when he was about 2YO.
This is Gamma, the third-born, when he was about 18MO.
Disengenuous Corolla Ad
Oct
11
2016
I have noticed a certain ad that’s been on TV recently. It’s for a Toyota Corolla.
The ad features the song “You Don’t Own Me”, originally by Leslie Gore. The version of the song in the ad is not sung by her it seems, but rather by the group of active young adults portrayed in the commercial. There are people leaving (quitting?) work, people bicycling, people roller derbying, people going various places in their Toyotas. The activities shown somewhat match the feel and lyrics of the song. People are doing what they feel free to do – they are living their lives the way they want.
But then the car gets shown.
And it’s doing things opposite all that.
I think that’s not what the advertising agency was trying to do, which makes it amusing.
For example, right as the people are singing “Don’t tell me what to do”, the commercial is showing the car telling the driver what to do. Specifically, it shows the lane-departure warning telling the driver to get back in her lane.
So now I’m confused – do you want a car that tells you what to do, or don’t you?
All the safety and comfort features are about the car doing things for the driver. The song is ostensibly about empowerment, the car is about taking control away (depowerment?).
It certainly is a contrast.
If you really want a car that doesn’t tell you what to do and lets you be free from oversight, get one of the first or early second generation Dodge Vipers. Manual transmission, no stability or warning systems – you are in complete control.
They have turned their back to Me and not their face; though I taught them, teaching again and again, they would not listen and receive instruction.
Jeremiah 32:33
This little article thingy was written by Some Guy sometime around 11:56 am and has been carefully placed in the Marketing category.
