Razor Wars
Jul
23
2008
It seems a common American male experience to have Gillette send you a razor on your 18th birthday. Of course, they want you to use that razor and keep buying blades for it.
It think the competition, mainly Schick, should send out razors on men’s 19th birthdays. “By now, the razor you got on your 18th birthday is getting old and worn out. Why don’t you use this one instead?”
It’s the razor industry equivalent of bidding on the Price is Right. Gillette bids $800, and Schick bids $801. I suppose the equivalent of bidding $1 would be sending the razor on someone’s first birthday and hoping they have it 14 or 16 years later.
“In that day the Lord will shave with a razor, hired from regions beyond the Euphrates ({that is,} with the king of Assyria), the head and the hair of the legs; and it will also remove the beard.”
– Isaiah 7:20
This little article thingy was written by Some Guy sometime around 7:26 am and has been carefully placed in the Marketing category.