Actual Size
Jan
17
2011
I tried a new cereal the other day: Post Toasties. I forget where I picked it up, but I haven’t tried to find it again.
This isn’t a review of the cereal itself (think “inflated grape nuts”), but rather of something I noticed on the box.
In the US, all food products are required to list the nutrition information. I believe that a corollary to that law is that all cereal boxes are required to show a bowl of the cereal with milk (fruit garnish optional).
Let’s zoom in on the standard disclaimer:
No big deal, right? Every box of cereal says “enlarged to show texture”.
Wrong! Well, every box may say that, but that doesn’t mean that it’s right.
I started eating the cereal and discovered that the cereal’s claims were incorrect. The photo on the box was not enlarged to show texture. In fact, the picture showed the cereal smaller than it actually was.
Unfortunately for me, I now know that I won’t be able to win any money for deceptive advertising because it may be an obvious unilateral mistake. Plus I wasn’t really affected by it.
Oh well.
It’s actual size, but it seems much bigger to me.
saying, “When will the new moon be over, So that we may sell grain, And the sabbath, that we may open the wheat market, To make the bushel smaller and the shekel bigger, And to cheat with dishonest scales,
Amos 8:5