This is Alpha, the first-born, when he was 2YO.
This is Beta, the second-born, when he was about 2YO.
This is Gamma, the third-born, when he was about 18MO.
Engineering in Advertising
Mar
25
2008
Audi has an ad campaign entitled “Truth in Engineering”. I find that to be a poorly-named theme. It implies that there can be lies in engineering. If there are lies or falsehoods in the product, then it is not engineering – it’s marketing or management or something else.
Engineering is all about finding the best design for the product. Apparently the campaign has something to do with how well the car handles and communicates the road conditions to the driver. A more appropriate name could be “Truth through Engineering” or “Truth by Engineering”, but perhaps that wasn’t catchy enough.
“and you will know the truth, and the truth will make you free.”
– John 8:32
