Archive for June 26th, 2008

What Do You Want Me To Do?

Jun

26

2008

During some of my drives, I have been hearing advertisements for the JLTV (Joint Light Tactical Vehicle). This is a vehicle intended to replace the Humvee in military service. The defense contracts are pending, and several companies are vying for the contract to build this vehicle.

That’s fine and all, but what I can’t figure out is why they are advertising on regular radio stations. Most ads are meant to attract customers. It’s not like the general public can award defense contracts.

Are they running those spots to just a select few generals? Why blanket an area of thousands of listeners for that? Wouldn’t a direct mailing campaign work better? Or are they not allowed to contact (i.e. influence) the decision-makers directly? So they have to waste a lot of money telling everyone how good their vehicle’s design is, and hope that the right people hear it.

To those who are running the advertisements: Your ads are annoying. What do you want me to do? I can’t buy your product. I can’t help your business at all. If you want me to help, change your ads to include something I can do. For example: “Ask your doctor if JLTV is right for you.”

“Some {boast} in chariots and some in horses, But we will boast in the name of the LORD, our God.”
– Psalm 20:7

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