Archive for March 1st, 2011

Toasty or Tipsy?

Subway is falling behind again.

Subway never used to offer to toast my subs. Then Quizno’s showed up with their toasted subs and Subway quickly followed suit, in order to negate any marketing edge that Quizno’s might have had.

Now Tubby’s has raised the bar. Here’s an ad from a local Tubby’s Sub shop:

picture of a Tubby's sub advertisement of beer and wine inside

Subway offers only meats, cheeses, and vegetables. They offer only non-alcoholic dressings too, like mayo or mustard and such. This ad says, to me at least, that Tubby’s offers beer and wine in their sandwiches. How can Subway compete with that?

Click on the image to get the full effect of the ad.

Plus you get the context that shows maybe, just maybe, they might mean the beer and wine are inside the store, not inside the sub.

You have not eaten bread, nor have you drunk wine or strong drink, in order that you might know that I am the LORD your God.

Deuteronomy 29:6