Archive for March 29th, 2016

More – Bonus

It looks like my highlighting of marketing mistakes is paying off. Some of you may recall a prior blog post in which I noted a bottle of something touted that it had “+25% more bonus” as if you wanted more bonus and not more product.

I noticed this can of stuff the other day:

image of a can of wasp spray that claims more - bonus

These people did it right: a hyphen separates the two expressions about the product. One expression is “20% more” and the other expression is “bonus!” It’s like having both Bill and Ted on the label.

Zaccheus stopped and said to the Lord, “Behold, Lord, half of my possessions I will give to the poor, and if I have defrauded anyone of anything, I will give back four times as much.”

Luke 19:8